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In this engaging episode, Dave and James sit down with Mark Burgess, a leader in the technology space in estate agency to discuss his impressive journey and innovative approach to business and leadership. We dive into his strategies for creating peak-performing, globally unified teams and the critical role of core values in shaping company culture. Mark shares invaluable insights on maintaining cohesive teams amidst the challenges posed by advancing AI and other industry shifts, offering must-listen advice for business leaders and managers.

Mark emphasises the transformative impact of core values, not just as decorative statements but as vital components of daily operations and employee assessments. We discuss how these values are practically applied through quarterly appraisals, ensuring each team member contributes positively or is given a chance to improve. The conversation also touches on the Entrepreneurial Operating System (EOS) and its influence on business practices, featuring insights from Julia, the first EOS implementer in the UK.

The episode explores the shift towards new age leadership, focusing on outcomes rather than output. Mark highlights the importance of trusting employees to manage their time and balance work with self-development, illustrated through practices like unlimited holidays. He shares his own experiences as a young estate agent, shedding light on the potential clash between traditional expectations and the desire for personal freedom in work habits. The discussion underscores the power of aligning with people who share your core beliefs to drive productivity and satisfaction in the workplace.

We delve into the concept of leadership and the necessity for leaders to take decisive action while empowering team members to find their own solutions within a clear vision. Mark's approach balances guiding a company's direction and allowing employees to take ownership of their roles, ensuring the sustainability and growth of the business.

The episode also examines the challenges leaders face in stepping back to let their teams solve problems, emphasising the importance of checking ego at the door. We explore how behavioural psychology impacts leadership, the fear of failure, and the desire to protect one's 'baby,' which can hinder staff development. Insights from Rory Sutherland's book 'Alchemy' are discussed, highlighting the real drivers of customer choices over logic-driven assumptions.

Finally, we explore the psychological aspects of decision-making in sales and service options. Mark shares strategies like offering tiered options to customers and the concept of price anchoring, illustrated with real-life scenarios. This segment provides valuable insights into consumer behaviour and the subtle art of persuasion.

Join us for a thought-provoking conversation packed with actionable advice and wisdom for enhancing team performance and company culture. Don't miss this opportunity to learn from one of the industry's best!


(06:37 - 07:22 ) Discovering Core Values and Business Principles
(09:37 - 10:42 ) Success in a Company
(19:17 - 20:53 ) Navigating Honest Conversations in Business
(24:20 - 25:24 ) Employee Accountability and Communication Strategies
(31:13 - 31:53 ) Different Approaches to Management
(35:43 - 36:58 ) Future of Estate Agencies
(41:45 - 42:50 ) Preventing Marketing Ca

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